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  • Turn on the light on science

    A research-based guide to break down popular stereotypes about science and scientists

    Antonio Tintori, Rossella Palomba

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    Scientists deserve public recognition. The ways that they are depicted, however, are severely limited in physical and personal traits, helping to establish and enhance stereotypes under the general title of ‘scientist’. These stereotypes range from the arrogant researcher who wants to rule the world, to the lab coat wearing ‘nerdy’ genius, but all generally fall to an extreme view of an existing perception of what a scientist should look and be like. For example, the popular image of ‘a scientist’ overlooks the presence of women almost entirely unless attributed to specific subjects and/or with narrow character depictions. The implications can be far-reaching. Young people, being heavily swayed by what they see and hear in the media, may avoid scientific careers because of these limited or unflattering portrayals of the scientific community, regardless of whether they reflect real life.

    Based on findings from the Light’13 project, this book examines such stereotypes and questions whether it is possible to adjust people’s perception of scientists and to increase interest in science and scientific careers through a series of specific actions and events.

    How to cite this book
    Tintori A. & Palomba R. 2017. Turn on the light on science: A research-based guide to break down popular stereotypes about science and scientists. London: Ubiquity Press. DOI: https://doi.org/10.5334/bba
    License

    This is an Open Access book distributed under the terms of the Creative Commons Attribution 4.0 license (unless stated otherwise), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. Copyright is retained by the author(s).

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on 15 Feb 2017

    Language

    English

    Pages:

    120

    ISBN
    EPUB978-1-911529-06-4
    Mobi978-1-911529-07-1
    Paperback978-1-911529-04-0
    PDF978-1-911529-05-7

    DOI
    https://doi.org/10.5334/bba


    MARC Record
    The MARC Record for this book will be available shortly.

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