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  • Using Mobile Phones for High-Frequency Data Collection

    Amparo Ballivian, João Pedro Azevedo, Will Durbin

    Chapter from the book: Toninelli, D et al. 2015. Mobile Research Methods: Opportunities and challenges of mobile research methodologies.

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    The 'Listening to Latin America and the Caribbean' ('Listening to LAC' or 'L2L') project was motivated by the financial crisis of 2008, when policy makers in the region asked the World Bank how the crisis would affect their efforts to reduce poverty and what policy responses they could design to mitigate those impacts. Unfortunately, little data existed to answer this question, as poverty data is collected infrequently. The L2L project aimed to answer this key question: Can we use cellular phone communication technology to reduce the time and cost of collecting household survey data from a probabilistic sample without compromising data quality? This paper presents the results of two pilots of this mode of data collection in Peru and Honduras that allowed us to test this question empirically. The results suggest that using mobile phones for short and frequent surveys can produce high-quality data more quickly – and more cheaply on a per survey basis – than traditional methods, and can be a valuable complement to less frequent, more comprehensive, more expensive household surveys. But, in order for mobile data to produce timely information for policy decisions, the system for mobile surveys must be in place before the crisis starts. In other words, the L2L model cannot be launched after the onset of a crisis. This is because: (i) in order to ensure statistical representativeness, an appropriate sample must be drawn; (ii) it takes some time to recruit the panel; and (iii) an initial face-to-face interview is needed to collect data on the socio-economic characteristics of each household, which cannot be doneby mobile phones due to the large number of questions. In addition, severalimplementation issues explained in this report need to be addressed ahead oftime. For this reason it is not possible to initiate the program of data collectionimmediately after the onset of a crisis and obtain relevant data quickly.Therefore, the most desirable use of the L2L model of mobile surveys may beas a complement to on-going national surveys which collect mobile phonenumbers of household members.

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    How to cite this chapter
    Ballivian, A et al. 2015. Using Mobile Phones for High-Frequency Data Collection. In: Toninelli, D et al, Mobile Research Methods. London: Ubiquity Press. DOI: https://doi.org/10.5334/bar.c
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    This is an Open Access chapter distributed under the terms of the Creative Commons Attribution 4.0 license (unless stated otherwise), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. Copyright is retained by the author(s).

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    Additional Information

    Published on Sept. 25, 2015

    DOI
    https://doi.org/10.5334/bar.c


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